MemoryLane at SG60 Heart & Soul: Meet Genie, Your digital caregiver
Aug 28, 2025
When we first imagined MemoryLane, we thought about stories. Today, we think about someone who helps you live and share those stories—gently, every day. That “someone” is Genie, our trusted companion showcased at the SG60 Heart & Soul Experience in Orchard.
MemoryLane isn’t another app to manage. It’s a presence that fits into daily life and meets you where you are. In the morning, Genie might nudge: “What made you smile yesterday?” Over tea, it can suggest a quick voice note for a grandchild. On a quiet afternoon, it surfaces a throwback photo and asks if you’d like to tell the story behind it. Small moments become shareable, and shareable moments become connection.
We designed Genie around three principles:
1) Gentle prompts, not pressure.
Seniors often say, “I want to remember, but I don’t know where to start.” Genie offers light-touch cues—one thought, one memory, one photo at a time—so capturing life doesn’t feel like homework.
2) Conversation over clicks.
Typing can be tiring. Genie welcomes voice—short reflections, everyday observations, even a laugh. It listens, organizes, and helps turn spoken memories into snippets families can enjoy.
3) Connection by default.
Memories are most meaningful when shared. Genie makes it easy to send an update to a small circle—children, siblings, a close friend—and invites them to reply with notes or voice messages. It’s a two-way path designed to spark more calls, more visits, and more “I remember when…”
At Heart & Soul, visitors experience Genie through simple interactions: recording a thought, reliving a moment, and seeing how a tiny prompt can unlock a bigger conversation. The companion’s role is subtle but powerful—reduce friction, lower the barrier to sharing, and make it feel natural to keep in touch.
We’ve also paid close attention to control and comfort. Genie is transparent about what is saved and shared, and every action is opt-in. Seniors can choose what stays private, what goes to family, and when they’d like to be reminded again. The goal isn’t to add more screen time; it’s to make the time we already spend with our devices feel warmer and more human.
Why a companion? Because continuity matters. A single big project might capture a life story, but a companion captures life as it’s lived—today’s smile, next week’s celebration, the memory that surfaces while waiting for the bus. Over time, those threads weave into a living tapestry families can return to together.
If you’re in Orchard, come meet Genie at Heart & Soul and try a prompt or two. And if it sparks a message to someone you love, send it—you’ll make their day, and you might just start a beautiful new habit.
If you’re visiting, plan for 60–90 minutes for the main journey (tickets are free, released on a rolling basis), then wander the street-level installations to see how different facets of Singapore’s future might meet you where you are—at work, at play, and at home. (The Straits Times)
When we first imagined MemoryLane, we thought about stories. Today, we think about someone who helps you live and share those stories—gently, every day. That “someone” is Genie, our trusted companion showcased at the SG60 Heart & Soul Experience in Orchard.
MemoryLane isn’t another app to manage. It’s a presence that fits into daily life and meets you where you are. In the morning, Genie might nudge: “What made you smile yesterday?” Over tea, it can suggest a quick voice note for a grandchild. On a quiet afternoon, it surfaces a throwback photo and asks if you’d like to tell the story behind it. Small moments become shareable, and shareable moments become connection.
We designed Genie around three principles:
1) Gentle prompts, not pressure.
Seniors often say, “I want to remember, but I don’t know where to start.” Genie offers light-touch cues—one thought, one memory, one photo at a time—so capturing life doesn’t feel like homework.
2) Conversation over clicks.
Typing can be tiring. Genie welcomes voice—short reflections, everyday observations, even a laugh. It listens, organizes, and helps turn spoken memories into snippets families can enjoy.
3) Connection by default.
Memories are most meaningful when shared. Genie makes it easy to send an update to a small circle—children, siblings, a close friend—and invites them to reply with notes or voice messages. It’s a two-way path designed to spark more calls, more visits, and more “I remember when…”
At Heart & Soul, visitors experience Genie through simple interactions: recording a thought, reliving a moment, and seeing how a tiny prompt can unlock a bigger conversation. The companion’s role is subtle but powerful—reduce friction, lower the barrier to sharing, and make it feel natural to keep in touch.
We’ve also paid close attention to control and comfort. Genie is transparent about what is saved and shared, and every action is opt-in. Seniors can choose what stays private, what goes to family, and when they’d like to be reminded again. The goal isn’t to add more screen time; it’s to make the time we already spend with our devices feel warmer and more human.
Why a companion? Because continuity matters. A single big project might capture a life story, but a companion captures life as it’s lived—today’s smile, next week’s celebration, the memory that surfaces while waiting for the bus. Over time, those threads weave into a living tapestry families can return to together.
If you’re in Orchard, come meet Genie at Heart & Soul and try a prompt or two. And if it sparks a message to someone you love, send it—you’ll make their day, and you might just start a beautiful new habit.
If you’re visiting, plan for 60–90 minutes for the main journey (tickets are free, released on a rolling basis), then wander the street-level installations to see how different facets of Singapore’s future might meet you where you are—at work, at play, and at home. (The Straits Times)
When we first imagined MemoryLane, we thought about stories. Today, we think about someone who helps you live and share those stories—gently, every day. That “someone” is Genie, our trusted companion showcased at the SG60 Heart & Soul Experience in Orchard.
MemoryLane isn’t another app to manage. It’s a presence that fits into daily life and meets you where you are. In the morning, Genie might nudge: “What made you smile yesterday?” Over tea, it can suggest a quick voice note for a grandchild. On a quiet afternoon, it surfaces a throwback photo and asks if you’d like to tell the story behind it. Small moments become shareable, and shareable moments become connection.
We designed Genie around three principles:
1) Gentle prompts, not pressure.
Seniors often say, “I want to remember, but I don’t know where to start.” Genie offers light-touch cues—one thought, one memory, one photo at a time—so capturing life doesn’t feel like homework.
2) Conversation over clicks.
Typing can be tiring. Genie welcomes voice—short reflections, everyday observations, even a laugh. It listens, organizes, and helps turn spoken memories into snippets families can enjoy.
3) Connection by default.
Memories are most meaningful when shared. Genie makes it easy to send an update to a small circle—children, siblings, a close friend—and invites them to reply with notes or voice messages. It’s a two-way path designed to spark more calls, more visits, and more “I remember when…”
At Heart & Soul, visitors experience Genie through simple interactions: recording a thought, reliving a moment, and seeing how a tiny prompt can unlock a bigger conversation. The companion’s role is subtle but powerful—reduce friction, lower the barrier to sharing, and make it feel natural to keep in touch.
We’ve also paid close attention to control and comfort. Genie is transparent about what is saved and shared, and every action is opt-in. Seniors can choose what stays private, what goes to family, and when they’d like to be reminded again. The goal isn’t to add more screen time; it’s to make the time we already spend with our devices feel warmer and more human.
Why a companion? Because continuity matters. A single big project might capture a life story, but a companion captures life as it’s lived—today’s smile, next week’s celebration, the memory that surfaces while waiting for the bus. Over time, those threads weave into a living tapestry families can return to together.
If you’re in Orchard, come meet Genie at Heart & Soul and try a prompt or two. And if it sparks a message to someone you love, send it—you’ll make their day, and you might just start a beautiful new habit.
If you’re visiting, plan for 60–90 minutes for the main journey (tickets are free, released on a rolling basis), then wander the street-level installations to see how different facets of Singapore’s future might meet you where you are—at work, at play, and at home. (The Straits Times)
